Let's start at the beginning: what do you want to tell? Especially when you sell products or services, it can be tempting to list some facts. That something is made of very strong material, for example. Or that your massage chair has no fewer than 72 positions in different positions. Very nice, but that is not necessarily what customers want to read. They especially want to know what your product, service or companies can mean to them.
Therefore always write your web texts with a focus on the wishes of the reader (read: potential customer). Try to understand your target audience and translate those facts into benefits for the potential customer. Indicate that your product is strong, that it will therefore last a very long time and that the customer does not have to invest in a new product for the time being. Or that your massage chair has 72 positions and therefore the reader can always have exactly that one spot massage.
Anyway, you get it.