Content — 10 min read

What is content? And how do you write it?

Michael Vermeulen
10 mei 2021

What is content? And how do you write it?

If you have even studied the creation or maintenance of a website a bit, then you have undoubtedly seen it pass by: content. It's important, because both your Google and visitors value good content and will reward you for it in the form of high positions in the search results, more leads, requests for quotations or direct sales. In short, more turnover. But what is content? And most importantly, how do you write it?

What is content?

Content is the content of your website. Not the technology and the codes, but what visitors see. Think of texts and audio and / or visual elements such as images, videos and music and podcasts. You can also count interactive elements such as tickets, contact forms and all kinds of other apps as website content. In short, everything that is visible on your website.

Why is it important?

In the first instance, content is important to inform, convince and above all to encourage your visitors to take action. After all, in many cases you want your visitors to do something on your website. Order a product, request quotes, contact us, etc. In addition, it is also important for your position in the search engines. Websites with good content generally rank higher, get more visitors and therefore often generate more revenue!

And how do you make good content?

Good content is content that benefits your visitors. Information that appeals to your target group and that has added value. That solves the problems of your target group, no matter how small or large they are. It is therefore smart to first find out exactly what your visitors are looking for and then tailor your web content to their questions and needs. You can do this with a keyword analysis, but of course also by drawing on your own experience. For example, what questions do customers often ask you?


Do you already know what you want to say? Then we have some tips for you with which you can create even better content for your website. For example, check 7 tips for writing strong web texts, 5 tips for good website photos and 7 other things that are important in a website for a (small) entrepreneur.

Post & publish online

You have put your texts in a few documents and a folder with all your photos and videos. Then it is time to actually put it on your website. You often use a content management system (CMS) for posting. This is software that makes it easy to put content on your website, without having to write complicated code. You can use it to create pages, adjust the design and layout and fill it directly with content.

Also read:

What is CMS? And what can you do with it?

Add website content yourself

Pagewize is a CMS with which you can quickly and easily add content to your website. In the menu at the "back" you will find everything you need to manage your website and keep it up to date. You can write and publish articles or blogs, create and add forms, insert videos and images or interactive elements and so on. Without the need for graphic or technical knowledge. You can read more about it here.

Try Pagewize for free

So. Now you know what content is, why it is important and how to create it. Time to get started! Check your current website again and check if your content is still up to date. Or create a new website easily and quickly with Pagewize and discover how easy it can be to create and post website content.

Try Pagewize free for 14 days