As an entrepreneur you need a website. A place where you provide more information about your business and convince visitors. It makes your business legitimate, credible and saves you a lot of time. For example, you can already answer a lot of questions from customers. But it is also a good marketing tool. After all, the search for new customers often starts on Google and with a website they can find your company. And that is exactly why website SEO is so important.
Website SEO (Search Engine Optimization) is the optimization of your website for search engines such as Google. In other words, you design your website in such a way that you get higher in Google and that customers can find you better. Search engine optimization is therefore very important for a continuous new flow of online leads and customers - and the growth of your company. Without actively engaging in acquisitions.
SEO for your website is therefore important to get your company to the attention of your target group. That is no longer a secret. But a high position in Google offers you many more benefits. Let's see:
How often do you click on the top search results yourself? And how often do you click on number 10 or on a website on page 2, for example? Probably not often. And that has a reason. We trust that Google will provide us with the best results and that the search result at the top is actually the best option. Are you at the top of Google? Then people already have more confidence in your company in advance and it is more likely that they actually want to do business with you!
Especially as a starter, freelancer or small business, you sometimes have to compete with competitors with huge marketing budgets. That can be tricky, but not with search engine optimization. After all, website SEO is not about budgets. It doesn't work that who pays the most is also the best to find. With strong web texts and by adding good website content you already compete for the top positions. And without taking out a second mortgage!
SEO for your website gives you more data and more insights into your target audience. More visitors to your website also means better website statistics and you can use those statistics to improve your website and your company. For example, do people quickly click away on a page with your services or products? Then you apparently do not meet the needs of the customer. High time to adjust your services slightly or to highlight other features of your products!
With other forms of marketing, such as advertising in the local newspaper or on social media, you achieve more brand awareness in a short time. But that stops once the newspaper is published or your budget is exhausted. Website SEO continues. 24 hours a day, 7 days a week. And if you keep up a bit, you will even benefit from your high positions in Google for months or years. That makes it a cost effective and sustainable investment. Especially if you do it yourself!
The search engines use a lot of different factors to determine whether a website comes first. You can influence and optimize a number of those factors. With Pagewize we already take care of the technical optimization for you; all our websites are optimized for speed and user experience. In addition, you immediately get the tools you need to further optimize your website and get it at the top of Google… and keep it.