SEO — 7 min read

Everything you need to know about search terms

Michael Vermeulen
6 mei 2021

Everything you need to know about search terms

If you are working on a website and online marketing, you have undoubtedly come across them: search terms. But what exactly are search terms? How do you find them and how do you use them? We at Pagewize are happy to answer that. We tell you what keywords are and show you how you can choose the variants yourself with which you can make your website easier to find in Google. Let's go!

What are search terms?

Search terms are the words and phrases that people enter into search engines like Google to find what they are looking for. So they are the terms people use to search. These can consist of one word (“men's shoes”) or of several words (“buy men's leather shoes”). They are also known as keywords or keywords.

Why are search terms important?

Search terms are important because they determine what results Google returns. Each term gives different results - and you can be among them. By optimizing your website for certain keywords, you increase the chance that you will be at the top of searches with those words. So you can attract a lot of new visitors (and potential new customers) to your website!

How do you find those keywords?

You will find the best search terms with a keyword research. You often already have an idea of what words people use or what you want to be found for. There are many online tools where you can enter a keyword and then see how many people perform a search with it each month. As a bonus, you often get a lot of other related words that can be interesting!

Hoe kies je de beste keywords?

De beste zoektermen zijn vaak specifiek voor jouw business. Hoe beter je aan de intentie waarmee mensen zoeken kunt voldoen, hoe groter de kans dat bezoekers op je website klikken en ook echt klant worden. Keywords waar vaak op gezocht wordt, zijn dus niet altijd beter.


Een voorbeeld: je verkoopt leren herenschoenen. Dan kun je je website optimaliseren voor het zoekwoord “herenschoenen”. Daar wordt duizenden keren op gezocht. Maar je weet niet of die mensen op zoek zijn naar casual sneakers of schoenen voor een bruiloft. Bovendien is de concurrentie heel erg groot en moet je veel tijd steken in de zoekmachine optimalisatie om voor zo’n term bovenaan te ranken.


Je kunt dan beter kiezen voor iets als “leren herenschoenen kopen”. De mensen die dat invoeren in Google willen specifiek leren herenschoenen kopen - en jij kan ze dat bieden. Hoewel er misschien minder naar gezocht wordt, haal je er dus waarschijnlijk wel veel meer omzet uit. Het is dus belangrijk om vooral een keyword te kiezen die matcht met de intentie van de zoeker!

How do you use search terms for Google and SEO?

Finding keywords is important for your SEO. For your findability. By using keywords strategically on your website, you can let Google (and visitors!) know what your page is about and therefore whether your website is relevant for searches with those words. These are the main strategic spots:


  • h1 title
  • subtitles
  • regular text
  • title tag*
  • meta description*
  • URL*
  • alt text*

*With Pagewize you can easily place your keyword here. You don't need any technical knowledge for that!

Tip: Make sure you don't use the search terms too often. About 1-2 times per 100 words is fine (title tag, meta description, URL and alt text do not count).

SEO with Pagewize

At Pagewize you get a lot of SEO tools with which you can optimize your website for the search engines. We make it easy for you to incorporate smart keywords into everything. Without hassle. Experience it for yourself and try Pagewize now for 14 days for free!

Try Pagewize free for 14 days