All innovations in design and functionality that you must have on your website in the coming years.
1. More focus on website speed
In the coming years, the focus will mainly be on user experience and in particular on website speed. Even Google takes into account how fast your pages load to determine how high they should rank in search results. Visitors not only leave quickly if your website does not load on time, but they often do not end up on your website at all. Painful!
2. Thumb design
You need a responsive website that works well on all devices, not just your computer. You already had that, but now completely. Because more than half of the people who use the internet do so on their phone or tablet. And that only gets more and more. So make sure that your website design and content are suitable for scrolling through with your thumb.
3. Interactive Content
Yes, your content is still important. But users are also increasingly seeing some interactive content. Things they can do something with instead of just reading. For example, you can write down where your shop or business is located, but with an interactive Google Maps you can show it much better. In addition, users can immediately check for themselves where the nearest bus stop is or where they can park best!
4. Micro animations
Perhaps one of the lesser known website trends, but no less important: micro animations. Micro-animations are static frames or images that are played back in quick succession to give the appearance of movement. You know them. For example, a GIF is a micro-animation. Micro-animations provide focus and attention from the user, but load faster than a full-length video. You want to take advantage of that!
The use of whitespace is one of the website trends that has been important for years… and will remain so for some time to come. Whitespace is the white space between parts of your website. Not necessarily white, but just some space where nothing is. Such a minimalist design brings peace of mind and improves the user experience. So feel free to break up that large piece of text with some white lines and add enough white space between the different sections on a page!